10th Mar 26
The Value Proposition Edge
In markets crowded with undifferentiated offerings, brands win through clarity. The Value Proposition Edge shows how to define and communicate value with precision and impact. Led by Mat Shore, creator of the 6 Elements Method, this session draws on 21 years of experience training 100,000+ professionals across 27 countries. Proven across organisations with over $160B in combined revenue, Mat’s practical approach helps teams build and sustain competitive advantage.